LG CNS’s digital marketing supports customers in their performance improvement and process innovation by providing data-driven digital marketing platform service.
LG CNS's Digital Marketing Service
Digital marketing by LG CNS combines platform services based on its leading technologies with the know-how of marketing communication experts at home and abroad to form an optimal digital marketing structure that encompasses marketing strategy establishment, contents planning and production, and advertising effect analysis and presents organic, systematic, and integrated marketing strategies. The company also provides support for stable, efficient marketing activities in Korea and overseas through its network of organizations and agencies dedicated to digital marketing in various countries.
LG CNS provides data-driven digital marketing services and enhances customers’ brand values through online campaigns and marketing data analysis in advertising and O2O commerce for overall improvements in performance and marketing processes. In addition, the company is revolutionizing domestic and overseas digital marketing based on its own and global platforms and providing high added values through analysis services based on expertise.
LG CNS’s digital marketing service utilize major online media at home and abroad. Based on its experience of simultaneously operating advertisements in 52 countries and its self-developed Advertisement Management Optimization Platform, the company achieves performance levels that exceed customers’ expectations and offers a total service that enhances customers’ brand values.
LG CNS provides strategic planning for online campaigns, promotion planning and operation, and data-driven analysis services. It also provides creative strategic planning for contents, production services, and O2O marketing activities. In recent years, we have expanded our service to global marketing through influencers, producing outcomes from digital marketing activities focused on earned channels.
The digital marketing service by LG CNS collects and analyzes online data through its own and global platforms to quantify digital marketing performance. By doing this, it can not only modify strategies and optimize digital marketing activities but also utilize them for planning future activities.
With our IT expertise, we will bring the values of your business and brand to the highest level.
LG CNS digital marketing combines its leading technology with the know-how of domestic and overseas marketing communications specialists to form an optimal digital marketing structure that encompasses marketing strategy establishment, contents planning and production, and advertising effect analysis to present organic, systematic, and integrated marketing strategies. In addition, we have established networks of organizations and agencies dedicated to digital marketing in major countries to support the customers in performing stable and efficient global marketing activities.
Our digital marketing services formulate an optimal advertising budget based on digital factors, builds specific media plans based on consumer behavior patterns, and maximizes the ROI through targeting optimization, putting the priority on achieving the advertiser's goals. We work closely with professional organizations specializing in UX/UI, consulting, big data, or AI and which have secured the latest IT capabilities of LG CNS, which leads digital innovation and responds quickly and flexibly to the rapidly changing digital ecosystem in order to offer a variety of added values to advertisers.
See the customers using LG CNS's
digital marketing.
LG U+U+ Shop
marketing operation
LG ElectronicsLG SIGNATURE's global video advertisement
NongHyup Investment & SecuritiesMobile securities hit film Namuh
KB InsuranceDirect social media operation
LG ElectronicsUltrawide Festival
global campaign
LG ElectronicsTwinwash
global campaign
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Posting date: 2010.8.30
LG CNS (hereinafter referred to as the “Company”) takes every measure to protect the rights and interests of the user by complying with the personal data protection regulations for information and communications service providers and setting up a privacy policy pursuant to the “Act on the Promotion of Information and Communications Network Utilization and Information Protection, etc.”
The Company notifies you of its privacy policy as follows:
The Company collects the following types of personal information to facilitate customer consultation and provide various services:
You have the right to withhold consent to the collection of the required information and/or optional information. If you do not consent to the collection of the required information, however, use of service may be limited.
The information below may be automatically generated and collected when you use our website services.
IP address, cookies, date and time of visit, service use history
How personal information is collected
The Company collects personal information in the following ways:
The Company processes collected personal information for the following purposes:
The Company shall use user's personal information within the scope specified in "2. Purposes of processing and using personal information,” and shall neither use such information beyond the scope of agreement without prior consent from the user nor disclose such personal information to third parties, in principle. The following cases are exceptions, however:
The Company shall process and retain the following information for the specified period for the following reasons:
Retaining information in accordance with company policy
| Retention Items | Retention Purpose | Retention Period |
|---|---|---|
| Name, email, contact number, company, job position | Checking the inquirer’s details | 60 months |
| Name, email, occupation, company, job position, areas of interest | Sending blog updates | 60 months |
| Name, contact number, email, company, job position, department name | Email marketing | 60 months |
If an individual has agreed to the retention period of personal information in advance, the Company may retain such information for the agreed-upon period.
Retention of information in accordance with the relevant laws
If an investigation is in progress due to a violation of related laws, the Company may retain personal information for a certain period of time until the investigation is completed according to the relevant laws.
The Company consigns personal information processing as described below to improve its services and stipulates the necessary matters to ensure that personal information is safely managed upon conclusion of consignment contracts (prohibiting the processing of personal information for purposes other than fulfilling the consignment contract, restricting re-consignment, taking measures to ensure stability) pursuant to the relevant laws. In the event of a change of the consignee, the Company shall disclose the fact through this Privacy Policy without delay.
The Company operates “cookies” that frequently store and find user information. A cookie refers to a very small text file sent by the server used to operate our website on browser and is stored on local computer hard disks. The Company uses cookies for the following purposes:
Example : You can set the options in your web browser to allow all cookies, check and confirm each time a cookie is saved, or refuse to save any cookies.
Example of setting the options (for Internet Explorer): At the top of the web browser, go to Tools> Internet Options> Privacy. If you refuse the installation of cookies, however, there may be difficulties in using our website services.
The Company enforces technical and administrative measures to secure the safety of your personal information, so that it is not lost, stolen, leaked, altered, or damaged when processed.
Technical measures for protecting personal information
Administrative measures for protecting personal information
Only the personal data protection officers of the Company can be assigned the role of personal information controller. Personal information controllers are given separate passwords that are regularly updated, and they must receive regular training to strengthen and emphasize compliance with the personal information processing policy.
The Company has set up internal standards for system access authority of personal information controllers to manage the granting, changes, and cancellation of access rights. The Company implements measures to manage personal information controllers, such as operating the standards for generating access passwords and managing password change intervals.
If your personal information is lost, leaked, altered, or damaged by the mistake of an internal manager or in any technical or administrative accident, the Company shall immediately notify you of the fact, take appropriate measures, and make the corresponding compensation.
The Company shall destroy your personal information without delay after achieving the purpose of collecting and using personal information. The Company shall destroy personal information through the following procedure.
Destruction procedure
The Company shall store personal information entered for a certain period of time after the purpose of collecting this information is achieved for the purpose of protecting the information in accordance with the internal regulations and the relevant laws (see Processing and retention period of personal information), and then destroy the information at the end of the retention period. Personal information stored for said retention period is not used for other purposes unless required by law.
Destruction method
The Company designates the following department and chief privacy officer to protect users’ personal information and settle any complaints regarding personal information.
| Type | Manager Team | |
|---|---|---|
| Chief Privacy Officer’s | Corporate Auditing Unit | infosec01@lgcns.com |
| Personal Data Protection Cfficer | Information Security Team | |
| Homepage Chief Privacy Officer’s | Public Relations Team | mediapr@lgcns.com |
| Homepage Personal Data Protection Cfficer | PR Team |
Please note that this Privacy Policy does not apply to the collection of personal information by websites linked to the Company’s website.
In case of any additions, deletions, or modifications to the current Privacy Policy, the Company will notify you in advance through the Notification section of its website.
Date of enforcement: 2019.9.20
The collection and use of personal information by LG CNS Co., Ltd. (hereafter referred to as the “Company”) require the consent of the user in accordance with the “Act on the Promotion of Information and Communications Network Utilization and Information Protection, etc.” I consent to the collection and use of my personal information by the Company.
The collected personal information is processed for the following purposes.
The Company consigns personal information processing as described below for the improvement of its services and stipulates the necessary matters to ensure that personal information is safely managed upon conclusion of consignment contracts (prohibiting the processing of personal information for purposes other than fulfilling the consignment contract, restricting re-consignment, and taking measures to ensure stability) pursuant to the relevant laws. In the event of a change of consignee, the Company shall disclose such fact through this Privacy Policy without delay.
The Company shall destroy your personal information without delay after achieving the purpose of collecting and using such personal information. Nonetheless, the information below shall be retained for the specified period for the following reasons.
For more information on the collection and use of personal information, please refer to the <Privacy Policy> published on LG CNS's website (www.lgcns.com)
Collection and use of personal information by LG CNS Co., Ltd. (hereafter referred to as the “Company”) requires consent of the user in accordance with the “Act on Promotion of Information and Communications Network Utilization and Information Protection, etc.” I consent to collection and use of my personal information by the Company.
Collected personal information is processed for the following purposes.
The Company consigns personal information processing as follows for improving its services and stipulates matters necessary to ensure that personal information is safely managed upon consignment contracts (prohibiting processing of personal information for other purposes than fulfilling the consignment contract, restricting re-consignment, taking measures to ensure stability) pursuant to the relevant laws. In the event there is a change of consignee, the Company shall disclose this fact through this Privacy Policy without delay.
The Company shall destroy personal information without delay after achieving the purpose of collecting and using this personal information. However, the information below shall be retained for the specified period for the following reasons:
For more information on collection and use of personal information, please refer to the <Privacy Policy> published on the LG CNS website (www.lgcns.com).
The collection and use of personal information by LG CNS Co., Ltd. (hereinafter referred to as the “Company”) require the consent of the user in accordance with the “Act on the Promotion of Information and Communications Network Utilization and Information Protection, etc.” I consent to the collection and use of my personal information by the Company.
Collected personal information is processed for the following purposes:
The Company consigns personal information processing as described below for the improvement of its services and stipulates the necessary matters to ensure that personal information is safely managed upon conclusion of consignment contracts (prohibiting the processing of personal information for purposes other than fulfilling the consignment contract, restricting re-consignment, taking measures to ensure stability) pursuant to relevant laws. In the event of a change of consignee, the Company shall disclose such fact through this Privacy Policy without delay.
The Company shall destroy personal information without delay after achieving the purpose of collecting and using such personal information. Nonetheless, the information below shall be retained for the specified period for the following reasons:
If you do not agree, however, receipt of LG CNS’s solution and event information may be restricted.
For more information on the collection and use of personal information, please refer to the <Privacy Policy> published on the LG CNS website (www.lgcns.com)
